題 目：Data Science in Online Advertising
講 者：Dr. Wen-Yuan Zhu (騰學廣告科技 Chief Data Scientist)
Online advertising has become an important part of our daily lives. In average, an audience is exposed to around 300 online ads per day.
However, most displayed ads are not interesting to the audience. Therefore, we would like to choose the ads the audience may be interested in. It means that we would like to reach the right person, at the right place, at the right time, with the right ad. To achieve this, we work with large amounts of online advertising data to devise analytical solutions. In this talk, I will introduce three cases about data science in online advertising, 1) demographic inference, 2) lookalike audience and 3) traffic quality evaluation.
Dr. Wen-Yuan Zhu received the Ph.D. degree in Computer Science from National Chiao Tung University in 2016. Currently, he is a lead data researcher in TenMax AD Tech Lab. His research interests are computational advertising, social media mining and spatial-temporal data mining.